5 Elements of a Successful Content Strategy
1: Define your objectives! Clarity is crucial for success. What do you want to achieve? How will it benefit your business and can you measure the benefit? Will it have impact on your results?
2: Know your audience! Target the audiences that are most important to you and create content that addresses their issues.
3: Optimize for conversion! Convert your target groups into loyal followers and eventually into customers. Optimize your webpage, landing page, or blog for best conversions. Make it attractive. And most important, improve your email lists.
4: Tell your story! Let your customer relate with your brand through unique stories. Engaging storytelling separates your content from other companies. Take efforts by going beyond the mainstream and connect at an authentic level.
5: Promote! Work actively with your email lists, which are your entry to guaranteed readers, your word of mouth marketers. Target other blogs that your target audiences also visit. Use your Social Media channels to connect, engage and grow.
Be clear, create memorable content and distribute it!