Support your business with effective storytelling!
Don’t let someone else grab the attention of your audience.
Business success is built on personal and emotional connections with your target market. Consumers remember information far better when it is in the form of story rather than as a list of facts. Especially, when it resonates with your audience at a level that goes way beyond what is tangible:
1. What is your raison d’être? What is your purpose? What is important to you? What differentiates your product? Your strategy, mission, culture, and values are part of the true essence of a brand story and serve as a framework for your storytelling.
2. Dip into your history! Consumers like to know the history of your products or services. How did it come to be? Was there a special event behind the creation of your business?
3. Determine your main characters! Who helped to shape your business? Who made your business thrive? Who is the mastermind?
4. Failures for success? Showing people how you failed along the way will make them feel more connected to your brand. A slow year may have created something strong and thus demonstrates that failure can breed success.
Start with a story and stand out!