Public Relations (PR)
As public relations are increasingly gaining in importance, a positive change is taking place. In our day and time, PR is less about selling, and more about telling. It is through public relations that dialogues with customers and other stakeholders are initiated, experiences created. Selling of products and services relies upon PR, which generates attention, initiates interaction and arouses emotions. Through PR, target groups relate in a positive manner to products, brands and companies.
M2 PR uses comprehensible content to convincingly communicate brand environments to customers and other stakeholders. The Austrian PR agency develops authentic and coherent brand stories. M2 PR protects the brand essence and applies it to clearly position brands, products and companies, thus attracting new target groups. M2 PR creates credibility and legitimacy.
Examples are media & influencer relations, media tours, special events, newsletter, speaking engagements, sponsorships, corporate news, corporate blogging, employee relations.
Media & Influencer Relations
Content marketing is approaching an absorption point. A trend reversal is already dawning on the horizon. Some experts are already predicting the revival of print. Communication reality is ever changing.
M2 Maydell is firmly established in the Austrian media landscape and, as Austrian PR agency, enjoys excellent relations with Austrian media representatives and media companies. Long-standing and successful cooperation with the media, paired with integrity and profound know-how are success factors. Thus, our clients actually achieve their objectives.
Influencers and bloggers are firmly established in the media landscape, rating high as content contributors. These are a significant component of the work of M2 PR. As Austrian PR agency, M2 identifies appropriate influencers for Austria and the German-speaking world: authentic brand ambassadors, whose authentic voices reach the target groups of M2 MAYDELL clients.
Through numerous channels available today, the options available to companies to communicate with existing or future customers have increased enormously. However, companies may ask legitimate questions: What channels should we use? What is the best way to reach whom? What exactly is my benefit? More sales? A higher degree of brand awareness? More customer loyalty? Only higher cost without any detectable added value?
Austrian PR agency, M2 MAYDELL, knows what makes sense and what doesn’t. Accordingly, we attach great importance to selecting appropriate activities and the most useful media channels to actually reach the target groups aimed at and to achieve the intended communication purpose. Beginning with the appropriate communication concept and selecting the right channels, M2 MAYDELL fortifies the client’s position. Because, in a market featuring comparable products and a confusing offering structure, the winning vendor is the one who collects the most points in the perception of customers or consumers.
Austrian PR agency, M2 MAYDELL, assists in selecting the right measures, using only suitable and relevant channels, and acting in a cost-effective manner. M2 PR achieves the right balance of traditional and digital worlds.
Reputation Management & Executive Positioning
The good reputation of a company and its executives is better than riches! This, not just to win new customers. A good reputation creates trust as well as sympathy, when something goes wrong. The good reputation is a distinguishing feature against competitors and an incentive for various stakeholder groups of a company. A good reputation becomes a source of added value for any company.
However, companies and executives will have to be increasingly mindful of protecting or enhancing their reputation. False information sources (as in fake news) give rise to growing concerns that the good reputation of an individual, or the good name of a company, may be destroyed through negative reports in the press, in online articles and on social media. This is a bad scenario, not least because, the relevance of online ratings on webpages has made a good reputation more important than ever.
Austrian PR agency, M2 MAYDELL, shapes the networked and lively communication of value-oriented and sustainably responsible activities of companies. M2 PR gives careful consideration to measures that protect companies, brands and executives, particularly CEOs and corporate executives. This, because fake news will remain an increasingly challenging phenomenon in the future and a good reputation will be better than riches – and more so than ever before.
“What used to be employer advertising has become employer reputation PR”, Nils Maydell.
Employer reputation activities relate to the reputation that a company as a whole enjoys with its stakeholders. Thus, employer reputation activities internally and externally position and develop the employer brand, which is becoming increasingly significant as a source of added value for the company – in order to be perceived by existing as well as future staff members as a more attractive, more credible and more differentiable employer. And, of course, in order to be well positioned in competing for talents in these times of shortage of skilled manpower.
Moreover, employee identification with the company does not come about by itself; nor does commitment. Nevertheless, both are essential in order to turn staff members into company ambassadors, who communicate the company’s attractiveness externally with credibility.
Employer reputation activities of Austrian PR agency, M2 MAYDELL, acts as interface to combine reputation management and corporate communications with HR management.
Corporate Publishing & Video Communication
Corporate publications are often underestimated as communication tool. Don’t these also represent an important image carrier of a company?
Quality and relevance of contents can impressively highlight distinction from competitors. Nevertheless, design is of equal significance! Because, publications are important image carriers of any company.
In many cases, some hidden, or hardly utilised, potential can be identified in the area of corporate publishing. Namely, when the power or personality of brand, product or company are not sufficiently reflected in terms of content as well as design. Austrian PR agency, M2 MAYDELL, follows the approach of integrated communication. For M2 PR, all tools and materials must reflect the common theme of corporate communications with equal effectiveness. A skilfully designed public image, along with exciting content elements, help to achieve communication objectives and to meet quality standards. In this manner, M2 PR achieves the crucial differentiation for its clients.
Communication through moving images is rapidly gaining in significance. This, because videos motivate and an increasing number of users, customers and consumers opt for films on the Internet. Thus, communication through moving images is becoming more and more essential for companies, internally as well as externally. M2 PR supports brands and companies in defining their strategies, in disseminating the right contents and in building brand environments.
Austrian PR agency, M2 MAYDELL, collaborates with a network of selected best partners. This, because at M2 PR, our long-standing experience in the market has taught us not only what is essential but also who is the best partner in each instance. Examples: Image brochures, sales folders, annual reports, anniversary publications; image videos, product videos.