Public Relations (PR)
Since 2006, M2 Maydell has been your specialist when it comes to offering tailor-made PR solutions for watch and jewellery brands in the D-A-CH region.
The offer includes media work (online and offline), blogger & influencer relations, content strategies and other PR measures.
What are the advantages of comprehensive PR planning from M2 Maydell? M2 knows which communication channels and content are best suited to reach your target groups. M2 Maydell has the right instinct to ensure that your messages are actually received and that your product/brand appears in the best light, attractive and credible. Today more than ever, PR is all about skillfully implementing the proverb “less about selling, more about telling”. Targeted, authentic storytelling that stimulates dialogue with customers and stakeholders, triggers experiences and creates emotional ties in order to ultimately generate sales incentives is indispensable. PR enables the positive linking of target groups with products, brands and companies and positions them clearly on the market. Thanks to many years of industry knowledge and expertise, watch and jewellery brands from the D-A-CH region are particularly well looked after by M2 Maydell.
The PR agency M2 Maydell is firmly established in the media landscape and maintains excellent relationships with media representatives and media houses as well as with various opinion leaders.
Blogger & Influencer Relations
In order to survive on the market as a brand or company, PR work today must be flanked by targeted online communication measures in order to expand its position in the newly established balance of power with social networks. These have a very large reach and are an integral part of our everyday lives.
Bloggers & Influencers are multipliers and ambassadors when it comes to sending advertising messages and relevant content to target groups in the digital world. That’s why Blogger & Influencer Relations are an important part of M2 Maydell’s work. Nils Maydell and Angelique Sturmlechner have been cultivating their contacts in the blogger & influencer scene for years. Depending on the campaign, suitable influencers are identified who serve as qualified brand ambassadors. With credibility and authenticity, they present the messages of your brand or product to their followers who correspond to your target group. Especially in the jewellery and watch sector, M2 Maydell sees a wide range of development potential when it comes to relying even more on Blogger & Influencer Relations. As a jewellery-, watch- and PR-expert, Nils Maydell brings with him the necessary expertise, which he makes available to you as a brand, but also to influencers, in their role as brand ambassadors.
Customers from the jewellery and watch industry can be sure that their blogger & influencer campaigns are well thought-out, technically sound and tailored to your needs.
Content and Communication Strategies
Companies today have a large and sometimes unmanageable selection of online and offline communication channels that they can use. M2 Maydell, as a communications expert for watch and jewellery brands in the D-A-CH region, leaves you with questions such as “Which channels should we use? “What is the best way to reach my target group? “How do I achieve a higher profile?” not alone.
Since a successful presence of companies on various online channels is nowadays also indispensable for watch and jewellery brands, M2 Maydell offers the development of long-term content strategies in order to enable its customers to efficiently market content. This means to better position oneself online by means of good content – a mix of texts, graphics and videos – and to receive appropriate attention. Strategic planning includes, among other things, an analysis of the current situation and the definition of objectives to be achieved by generating relevant content. The creation of an editorial plan determines when, how often and on which relevant communication channels (e.g. company blog, Facebook, Twitter, Instagram, etc.) content is to be published. Topics that are tailored to the target groups are selected. As a communications expert, M2 Maydell is also happy to create the corresponding content for your online channels.
Nils Maydell and Angelique Sturmlechner from M2 have the necessary know-how and instinct for how communication strategies for watch and jewellery brands should be developed and make sense to reach your target groups and strengthen your media presence – beyond the borders of the watch and jewellery industry. The successful implementation of the communication measures is based on M2’s strategic competence: tailoring individual and comprehensive strategies precisely for customers.
Reputation Management & Exec. Positioning
The good reputation of your company and your management team is worth its weight in gold! Not only to win new customers, but also to strengthen the desirability of your brand. A good reputation creates trust but also understanding when things are not going well. A good reputation is a distinguishing feature from competitors and an attractiveness factor for the company’s various stakeholder groups. A good reputation becomes a source of added value for your company.
This is why companies and executives are urged to protect or improve their reputation. Due to wrong information (keyword: “fake news”) there is an increasing danger that through mentions in the press, in online articles and in social networks the good reputation of a person or the reputation of a company will suffer lasting damage. A bad scenario, precisely because the relevance of online ratings on websites is constantly increasing and therefore the importance of a good reputation continues to grow.
The PR agency M2 MAYDELL, which focuses on watch and jewellery brands in the D-A-CH region, designs the networked and lively communication of companies and communicates their value-oriented and sustainable responsible actions. M2 intensively deals with measures to protect companies, brands and executives, in particular CEOs and corporate executives. Because the phenomenon of “fake news” will remain a growing challenge in the future and your good reputation will, more than ever, be worth its weight in gold.
Are you looking for an expert and reliable partner to help you successfully position your jewellery or watch brand on the market? This requires not only a successful PR and communication strategy, but also some important preliminary work in which M2 Maydell accompanies and advises you.
On the one hand, it is important to clearly present the personality and character of your watch or jewelry brand, its values and unique selling propositions, so that its differentiation from competitors and competitive advantage can be clearly recognized. On the other hand, it is essential to create a brand identity based on this and with tact and finesse, so that it can be experienced by customers and shows a strong presence. The focus is on the central question of how your brand should be seen by the relevant target groups and what needs to be done to achieve this. Once these points have been clarified, brand communication planning begins.
Based on the brand identity, M2 Maydell adapts, conceives and/or writes its tailor-made brand history so that customers identify with it and the attractiveness of the brand is increased. M2 Maydell makes sure that the content is tailored to the target group and attracts interest and attention. The aim is to inform, advise, entertain and, above all, address the target groups on an emotional level. Targeted communication awakens the desire of customers to buy a watch or a piece of jewellery from your brand or shop. In addition, a long-term emotional bond is built up, which is intended to provide further incentives to buy. Communication therefore provides anchors in the memory of your target group and creates a recognition value. Strategic PR and communication measures, which always follow a red thread at M2, such as mentions in print and online media, interviews in trade journals and the use of various social media channels, strengthen your brand image in the long term and establish it as an authority in the industry. M2 Maydell helps watch and jewellery brands in the D-A-CH region to communicate the perfect brand history correctly, to create and consolidate their image in line with their values and business strategy.
Let M2 Maydell accompany you in brand positioning and fully exploit your potential on the market!
Corporate publications such as magazines, corporate blogs or newsletters are communication tools whose importance is sometimes underestimated. The aim of corporate publishing is to inspire, convince and bind relevant target groups and to create sustainable awareness. Therefore, high quality and relevant content is essential to achieve these goals and to differentiate the company from its competitors.
The PR agency M2 MAYDELL, which specialises in jewellery and watch brands in the D-A-CH region, pursues an integrated communication approach. M2 attaches particular importance to the fact that a “red thread” runs through the corporate communication and thus all tools and materials used are equally effective. The communication goals are achieved and the quality standards adhered to via the skilful design of the external image and exciting content components.
Since it is particularly important for jewellery and watch brands in the premium and luxury segments to have a correspondingly high-quality presentation, M2 Maydell works together with a network of selected partners who meet the agency’s high requirements. The result is noble catalogues or brochures with a stringent CI as well as contents that inspire and bring the brand world to life. M2 Maydell puts watch and jewellery brands in the right light in the D-A-CH region!